Job Description

About Us:

IMPACT provides coaching and training services to help small to mid-sized businesses implement Endless Customers (formerly They Ask, You Answer), inspired by the popular book by Marcus Sheridan. We empower clients to build in-house content marketing operations that attract and convert customers, positioning their companies as the most trusted brands in their markets. By teaching clients how to create, optimize, and use their own content throughout the marketing and sales process, we help them eliminate reliance on outside agencies and drive sustainable growth.

Job Description:

We’re looking for a high-performing, consultative sales professional who thrives in a structured, process-driven sales environment. Your role will be to identify and engage businesses that could benefit from Endless Customers, guide them through our sales process, and help them recognize the deeper business transformation they need—not just a marketing agency or a new website.

This is not a high-volume transactional sales role. You’ll be expected to lead thoughtful sales conversations that challenge a prospect’s assumptions, helping them shift their mindset to a more effective, scalable marketing strategy. You’ll need strong business acumen, experience in digital marketing, and a network of industry contacts who are a fit for our program.

Key Responsibilities:

• Own the responsibility for keeping your sales pipeline full— prospecting and booking your own meetings with qualified businesses that match our ICP.

• Follow our well-defined, consultative sales process , including structured deal stages and qualification criteria.

• Conduct 15-20 sales calls per week , moving deals efficiently through the pipeline toward close.

• Work with CEOs and business leaders who need to see you as a trusted advisor, not just a salesperson.

• Help prospects reframe their thinking —many believe they need a website or an agency, but our work is about building internal marketing and sales capabilities.

• Operate within a structured, team-based sales environment , where coaching, role-playing, and feedback are expected.

• Maintain impeccable CRM documentation (HubSpot experience is a plus) to track progress and keep our sales process optimized.

• Participate in content creation efforts, including appearing on podcasts, webinars, and live events to build your brand and authority in the industry.

Requirements

• Experienced in consultative sales —you don’t just sell a service; you help people rethink their approach and make better business decisions.

• Connected —you have an existing network in home improvement, construction, manufacturing, high-ticket retail, or B2B services and can leverage those relationships to drive sales.

• A self-starter —you know how to generate your own pipeline and aren’t reliant on inbound leads.

• Process-driven —you understand the importance of structured deal flow and following a defined sales methodology.

• Confident and respected —you can hold your own in conversations with CEOs and business leaders.

• Deeply knowledgeable in digital marketing —you understand content strategy, SEO, website optimization, email marketing, automation, paid media, AI, marketing technology, etc.

• Tech-savvy —you have experience using a CRM (HubSpot preferred) and are comfortable in a video-first sales environment (Zoom, Vidyard, recorded calls).

• Team-oriented —you want to win as a team, role-play, and provide feedback to make the sales org stronger.

• Recommended Reading: They Ask, You Answer by Marcus Sheridan (new book, Endless Customers, comes out in April 2025)

Benefits

This position offers a base salary between $80,000 and $100,000, with on-target earnings of $150,000—and no cap on commissions for top performers. Your earning potential is directly tied to your results.

IMPACT provides a comprehensive benefits package, including:

• Health, vision, and dental coverage.
• 401(k) with company match.
• Paid time off and a flexible work schedule.
• Paid parental leave to support your growing family.

We are committed to supporting our team members with a combination of financial rewards, work-life balance, and the flexibility to thrive in a dynamic, collaborative environment.

Work Environment

At IMPACT, our culture is built on our core values of being proactive, accountable, caring, and team-oriented. We are a group of driven professionals who are passionate about growing in our careers, delivering exceptional results for our clients, and supporting one another every step of the way. Mediocrity isn’t an option—we show up every day committed to being our best and getting better. Collaboration is at the heart of everything we do, and we foster an environment free of egos, drama, or excuses. We’re a supportive, no-nonsense team united by a shared mission: to create heroes, grow businesses, and change lives. 

This is a primarily remote position, with most of your work being conducted from your home office. We expect a professional, distraction-free workspace equipped with strong internet, good lighting, and an environment conducive to client-facing work. While the role is remote, candidates must reside in Connecticut and be within driving distance of our Cheshire, CT office for periodic in-office collaboration and content creation.

Working hours are typically between 9:00 AM and 5:00 PM Eastern Time to align with client schedules, as this is a coaching-focused role. However, we offer flexibility for independent work outside of client meetings, allowing you to manage your schedule when tackling project-based tasks.

Travel is minimal but may include occasional trips to visit clients, typically no more than a few times per quarter. Additionally, travel will be required to attend IMPACT’s conferences, held twice a year. These events are a great opportunity to connect with clients, colleagues, and the broader community we serve. Travel requirements will be discussed in advance, and accommodations will be provided as needed.

IMPACT is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

IMPACT provides reasonable accommodations to individuals with disabilities in the hiring process and throughout employment, as required by law.

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